# B2B SaaS SEO consultant who has done it from the inside

> Type: Service page | Author: Paul Andre de Vera | Business: Dreme Digital LLC, Oakland, California | Updated: 2026-11-06
> Canonical: https://paulandre.com/saas-seo-consultant/

B2B SaaS SEO and AI search consultant who led SEO at Workday, SAP and Anaplan. Turn organic and AI search into pipeline with a $2,000 audit and monthly campaigns.

I’ve led SEO for B2B SaaS companies including Workday, SAP and Anaplan, and drove over $500M in yearly revenue through SEO for a B2B SaaS company. Now I help SaaS teams turn organic and AI search into pipeline.

## Why SaaS SEO is different

SaaS buyers research for weeks, compare vendors, ask AI assistants for shortlists, and loop in a buying committee. Ranking for a few broad terms doesn’t move pipeline. What does is owning the full journey: the problem searches, the “best X software” comparisons, the alternatives pages, and the questions buyers ask ChatGPT before they ever visit your site.

At SAP, one strategy moved the keyword “HRIS” from position 89 to position 5 in under 45 days and put 98% of cloud-related keywords on page one. That kind of result comes from matching content to intent and building topical authority, not from publishing more posts.

## What I focus on for SaaS companies

- **Bottom-of-funnel pages first:** comparison, alternatives, pricing, integration and use-case pages that convert.
- **AI shortlist visibility:** tracking and winning the “best software for…” prompts buyers ask AI tools. See [AI search optimization](https://paulandre.com/ai-search-consultant/).
- **Topic clusters:** pillar and cluster pages that build authority for your category.
- **Product-led SEO:** templates, tools and pages that let your product drive acquisition. Read [how product-led SEO powers PLG](https://paulandre.com/what-is-plg-product-led-growth-how-product-led-seo-can-help-your-plg-strategy/).
- **Pipeline reporting:** organic and AI referral traffic tied to signups, demos and revenue, not just sessions.

## Pricing for SaaS

Software is one of the most competitive categories in search, so pricing follows your vertical’s cost per click. General software plans start at $2,125/month for Starter; cybersecurity, fintech and healthtech run higher. [Use the calculator](https://paulandre.com/seo-services/#Packages) to see your exact estimate.

Earlier stage? [Startup SEO](https://paulandre.com/startup-seo-consultant/) may be a better fit. Larger team? See [enterprise SEO](https://paulandre.com/enterprise-seo-consultant/).

## Frequently asked questions

### Have you worked with companies like mine?

I’ve led or advised SEO for Workday, SAP, SuccessFactors, Stripe, Anaplan, DocSend, SmartRecruiters, Twingate, Veem and Hubilo, among others.

### Can you work alongside our in-house team?

Yes. I can act as your fractional SEO lead alongside your in-house team. I set the strategy and do the SEO work myself, and your team handles the pieces only they can, like approvals and product changes.

### How do you measure success for SaaS?

Rankings and AI mentions for target terms, organic and AI-referred signups and demos, and pipeline influenced by organic content.

## Find out where you stand in Google and AI search

Book a free 25-minute strategy call. I’ll review your site, a few competitors and the prompts your buyers ask before we talk.

## Related reading

[

### Enterprise SEO platforms compared

Which tools fit a SaaS SEO team.
Read more ](https://paulandre.com/what-are-enterprise-seo-platforms-and-seo-tools/)[

### What is startup SEO?

Building search into growth early.
Read more ](https://paulandre.com/what-is-startup-seo/)[

### AI search consultant

Get on AI shortlists.
Read more ](https://paulandre.com/ai-search-consultant/)

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Contact Paul Andre de Vera: hireme@paulandre.com, +1 510-691-6651, 4100 Brookdale Ave, Oakland, CA 94619. Book a free 25-minute strategy call: https://calendly.com/paulandredevera/discovery-call