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SEO Questionnaire: 15 SEO questions to ask an SEO consultant before hiring

On a job interview

Are you looking to hire an SEO consultant for your business? It can be a difficult task with so many options available. However, specific questions must be asked to ensure you get the best service possible. This article will discuss 15 essential SEO questions that every potential client should ask an SEO consultant before hiring them.

I’ll cover everything from what strategies they use to how they track progress and more. By asking these questions, startup entrepreneurs and business owners will better understand who they’re working with and feel confident their money is well spent. With transparency at its core, innovation lies beneath the surface of any great partnership between a client and an SEO consultant.

So if you want to make sure you’re getting the most out of your investment, read on! I’ll provide all the information necessary for making an informed decision about which SEO consultant is right for you, and you can create your SEO questionnaire.

Can you provide examples of websites you have successfully optimized for Google?

Finding the right SEO consultant to help your business reach its marketing goals can be complex. It’s essential to ask potential candidates questions that will provide insight into their technical knowledge, experience, and ability to develop an effective SEO strategy for your business. One of the most important factors when considering an SEO company is whether or not they have successfully optimized websites for search engines in the past.

It’s essential to get examples of previous work from potential SEO consultants to evaluate their strategies’ success. A portfolio should include website rankings before and after optimization, the time frame of project completion, what tactics were used, content marketing efforts, etc. This information provides valuable insight into the level of service each candidate offers and allows you to compare them with other companies.

When asking about these success stories, paying attention to how well the SEO consultant communicates and explains their process is important. Suppose a prospective partner must articulate why specific methods worked better than others. In that case, they may need to be more experienced in developing effective SEO campaigns — likely resulting in poor results for your site. Ask specific questions relating to technical aspects like keyword research, link building, on-page optimization, etc., as this will give you a better understanding of their expertise and capabilities overall.

What is your pricing structure, and what does it include?

Before signing on the dotted line with an SEO agency, knowing exactly what you’ll be getting for your money is essential. Find out their pricing structure and what services are included in each plan. A good SEO consultant will provide a comprehensive list of costs upfront, so there are no hidden surprises down the road. Ask them about off-page SEO tactics like link building, content creation, and social media outreach. 

Will these activities be included in your monthly fee? 

Ensure you understand all digital marketing tasks under their remit and how much they cost.

Be wary of any agency that will keep its fees private and promise ‘guaranteed’ results within a specific timeframe. In this case, it pays to shop around to compare different packages from other companies. Check out customer reviews online to understand their service and whether past clients were satisfied with the results. Your chosen provider should also explain how long it will take before you see positive changes in organic rankings, website traffic, and conversions!

Don’t be afraid to ask as many SEO questions as necessary until you feel completely informed about the services offered and how much they will cost you over time. You can decide which company suits your business needs with all this information.

Can you explain your approach to keyword research?

It’s essential to understand how the SEO consultant you’re considering hiring approaches keyword research. A good SEO company should be able to explain its process in detail and provide examples of successful campaigns that have been executed using this method.

Your questions about keyword research should include the following:


      • SEO Question 1: How do you determine which keywords are right for your business?

      • SEO Question 2: What resources do you use when researching keywords?

      • SEO Question 3: Do you track competitor keywords as well?

    A reputable SEO consultant will happily answer these questions and provide insight into their strategy for selecting the best possible keywords for your business. They should also discuss any techniques they use to monitor changes in search engine algorithms, so they can adjust their strategies accordingly and ensure maximum visibility of your website on relevant searches. Additionally, they should give an overview of tools they use to stay up-to-date with trends and industry insights related to keyword selection, such as Google Trends or SEMrush.

    An experienced SEO specialist won’t simply choose a handful of popular terms. Instead, they’ll look beyond obvious options by using sophisticated methods such as semantic analysis and natural language processing (NLP) to identify long-tail phrases that more accurately reflect what users want and expect from web content related to your business’s products or services. This approach maximizes the chances of achieving higher rankings for target pages on leading search engines like Google and Bing while simultaneously generating targeted organic traffic likely to convert at a higher rate than paid advertising channels.

    The key takeaway here is that it pays off greatly if you take time before committing to working with an SEO expert and ask them specific questions about their methodology behind keyword research – doing so helps ensure that your money isn’t wasted on outdated tactics or shortsighted strategies geared toward quick wins rather than sustainable growth over the long term.

    How do you stay up-to-date with the latest SEO trends and updates?

    When hiring an SEO consultant, asking how they stay up-to-date with the latest trends and updates is essential. Keeping up with changes in search engine algorithms is critical to success in any digital marketing strategy. An experienced professional should know about new developments and industry insights from reliable sources.

    An excellent way to determine if an SEO consultant is qualified for the job is by asking about their approach to staying informed. This can include reading blogs and attending webinars or seminars on SEO topics. They should also be able to explain which sites they use for current news and research purposes. A reputable source will keep a close eye on all aspects of the industry, so ask them what resources they rely on most often.

    Additionally, inquire into how often they review past strategies and campaigns that were successful (or not). Suppose an SEO consultant has been actively engaged in SEO for some time. In that case, this may reveal valuable insight into their understanding of the field and ability to stay ahead of emerging trends. Ultimately, you want someone who demonstrates enthusiasm and expertise when discussing recent advancements in search engine optimization – this will ensure your project remains competitively positioned over time!

    Have you worked with businesses in my industry before?

    Moving on to the next important question, asking an SEO consultant if they have prior experience working with businesses in your industry is essential. After all, every sector has challenges and nuances that a person unfamiliar with the space might need help understanding or knowing how best to tackle. Asking this question will give you insight into their level of knowledge about specific tactics that can help improve your website’s search engine visibility.

    It’s also wise to find out what SEO strategies they are most familiar with for industries like yours. Ask them which tools, techniques, and resources they typically use when optimizing websites for better rankings. This allows you to assess whether the methods they plan on using align with current trends and best practices within your industry and other industries worldwide. It also allows you to put two and two together and see if their approach will likely bring success to your business.

    In addition, asking questions related to past projects is equally beneficial because it allows you to get real-life examples of successful campaigns from similar clients in your field. Through these stories, you’ll be able to determine whether the SEO consultant can achieve positive results for companies like yours—which in turn helps you make an informed decision about who should handle your SEO needs moving forward.

    Can you walk me through the on-page optimization process?

    Before hiring an SEO Consultant, asking questions about their on-page optimization process is essential. This will determine the effectiveness of the SEO consultant’s strategies and give you a better understanding of how they optimize websites. 

    Here are four key questions that should be asked when considering an SEO consultant: 

        • SEO Question 1: The number one question should be about your experience in On-Page SEO. 

        • SEO Question 2: How do you analyze website traffic performance and data? 

        • SEO Question 3: Are there any tools or techniques used to improve search engine rankings? 

        • SEO Question 4: Do you provide monthly reports to track progress and show results?

      It is vital to ensure that your prospective SEO consultant has a deep knowledge of the various aspects of on-page optimization, including content structure, keyword density, meta tags use, and HTML code optimization. An effective strategy must include these elements, as well as many others. Your chosen SEO consultant should also have an established method for analyzing website performance regarding traffic levels, conversions, and other vital metrics so they can accurately evaluate successes and areas needing improvement. Additionally, make sure they utilize powerful tools or advanced techniques such as link-building campaigns or split testing to increase success rates with search engines. Lastly, request regular reports from them to keep tabs on overall progress made over time.

      By asking the right questions about their processes for on-page optimization, potential clients can gain valuable insights into what kind of work their chosen SEO consultants can offer before committing to hiring them. Doing this research upfront ensures that both parties are aligned toward achieving goals and objectives. It’s worth extra care during the selection process to find the best possible fit for your team – after all, successful execution requires excellent collaboration between everyone involved!

      How do you approach off-page optimization and link building?

      Off-page optimization and building links are essential elements of an effective SEO strategy. To understand how an SEO consultant will approach this critical aspect of search engine optimization, it’s important to ask the right questions. When interviewing an SEO consultant, inquire about their off-page optimization and link-building strategies.

      Firstly, ask what tactics they use for off-page optimization and link building.

      • What type of content do they create for link building?

      • Do they focus on guest blogging or creating profiles on various sites?

      Inquire whether the SEO consultant is familiar with directory submissions, press releases, article submissions, and social bookmarking techniques. A good SEO consultant should know all these areas – if not all, then most!

      It’s also important to ask about their experience obtaining backlinks from other websites. Ask them about finding quality backlink opportunities and securing links from those sources. Additionally, find out if they can track the progress of any campaigns performed using tools like Google Analytics, MajesticSEO, or Ahrefs. Find out if they can provide reports containing data such as the total number of links acquired over time, rank positions achieved before/after each campaign, etc. Knowing this information is critical to understanding the effectiveness of any SEO efforts by the SEO consultant you may hire.

      Overall, asking detailed questions regarding their approaches to off-page optimization and link building is paramount in ensuring your site receives high rankings through legitimate means only. Asking these questions gives you a better idea of how experienced and capable a potential SEO consultant is–which is ultimately what matters most when hiring decisions!

      Can you explain your approach to schema markup and structured data?

      When hiring an SEO consultant, one of the most important questions you should ask is how they approach schema markup and structured data. How an SEO consultant uses these elements can significantly impact your website’s visibility in search engines. Here are four reasons why asking about their approach to this is essential:


          1. Schema markup helps search engine bots understand the content better – By incorporating specific tags into HTML code; search engine crawlers can identify what information is included on each page and index them accordingly.
          2. Structured data makes it easier for users to find relevant information – Structured data help organize content so that visitors don’t have to sift through pages of text just to get what they’re looking for; instead, they can use filtering tools powered by structured data such as ratings or reviews.
          3. You’ll be able to see greater returns from SEO efforts – When used correctly, schema markup and structured data will give you more insight into which keywords are working best for your site, allowing you to make more informed decisions when optimizing for higher rankings in SERPs (search engine result pages).
          4. It gives your brand credibility – Implementing schema markup properly shows search engines and consumers that your business takes SEO seriously – and that goes a long way toward building trust with prospective customers who might otherwise be hesitant to engage with unfamiliar brands online.




        Ultimately, understanding exactly how an SEO consultant plans to utilize schema markup and structured data can provide invaluable insights into the efficacy of their tactics – so don’t forget to inquire before signing any contracts!

        How do you measure and report on SEO performance?

        When it comes to SEO, understanding the performance of your website is critical. As such, asking how they measure and report on performance is essential when considering a startup SEO consultant. Knowing their metrics can help you determine if their approach will be practical in achieving your goals.

        First and foremost, you should ask what types of data points are used for measuring success. This could include keyword rankings, website traffic, organic search results conversions, or anything relevant to your business objectives. You should also inquire about the tools employed for monitoring this data; having access to a comprehensive suite of analytics solutions allows them to better evaluate progress over time.

        Finally, find out how frequently reports are generated and shared with clients. Being able to review detailed SEO insights regularly helps ensure strategic decisions remain aligned with desired outcomes. It’s essential to have regular communication regarding the efforts being taken and their impact on overall performance. Steering clear of surprises down the road requires consistent reporting and tracking throughout a campaign.

        Can you explain your process for conducting a technical SEO audit?

        Every SEO consultant has their approach to conducting a technical SEO audit. Asking about their process is an important question when hiring for your project. A well-executed audit can quickly reveal potential issues that could be holding back your website’s performance, as well as opportunities where improvements can be made.

        To get the most out of a technical SEO audit, it is essential to ask what specific areas are being examined and how those findings will be presented in the report. This should include crawlability, mobile optimization, indexing issues, and content quality. Your chosen SEO consultant should also have experience analyzing keyword research data from tools such as Ahrefs or SEMrush so that insights into organic visibility improvement strategies can be gathered during the process.

        The key takeaway here is that you need to make sure your chosen SEO consultant understands the importance of their role and takes the time to thoroughly analyze every aspect affecting your site’s search engine presence before providing recommendations on how best to optimize them. If this isn’t done correctly, any proposed changes may not yield successful results, which could render all efforts worthless – something no one wants!

        How do you ensure SEO aligns with our overall marketing strategy?

        Now that you understand the technical aspects of an SEO audit let’s move on to how this expertise can be effectively applied to your overall marketing strategy. An experienced enterprise SEO consultant will have a variety of methods for ensuring that your SEO goals are appropriately aligned with long-term business objectives.

        Below is a concise list outlining some key questions to ask when evaluating any potential candidate:


            • Do they possess knowledge and experience in implementing successful campaigns?

            • Are they familiar with A/B testing methods and analytics tracking systems?

            • Can they provide examples or case studies showcasing their previous successes?

            • How do they measure success within their campaigns?

            • What metrics do they use to determine performance over time?

            • How often does the SEO consultant review data and make adjustments accordingly?

          It’s also important to consider the timeline proposed by each prospective SEO consultant. While quick results may seem attractive upfront, it is essential to ensure that all tactics used are compliant with search engines’ guidelines so as not to suffer negative repercussions later down the line. Asking pointed questions about plans for link building, content creation, keyword optimization, etc., should help you get a better sense of how well a particular consultant understands digital marketing strategies.

          When vetting SEO consultants, look beyond just technical competence. You must find someone who considers the big picture when formulating solutions – somebody who combines creative problem-solving skills with practical communication abilities and an eye toward current trends in digital technology. With these qualities, you can create a fantastic team tailored perfectly to meet your needs.

          How do you approach local SEO?

          When looking for a local SEO consultant, asking questions about their approach to local SEO is essential. How do they optimize content and structure pages for a localized search? What strategies do they use to ensure your website is visible in local searches?

          Determining if the SEO consultant has experience creating local citations is also essential. Citations mention your business name, address, and contact information on other websites. This helps Google understand your location and increases your visibility online in local searches.

          Finally, inquire how the SEO consultant will help you keep track of changes in the Local SEO landscape. They should have ways to monitor competition and alert you when new opportunities arise so that you can take advantage of them quickly. Asking these questions upfront will give you peace of mind knowing that your website is optimized correctly for maximum visibility in local searches.

          How do you handle content optimization?

          Content optimization is a critical part of SEO. It helps your website rank higher in search engine results, increases your brand’s online visibility, and drives more traffic to your site. When it comes to content optimization, asking questions about how an SEO consultant will approach this task can help you ensure they have the skills and experience necessary for success. Here are some key questions to ask:

          How much experience do you have with optimizing content?

          Knowing if the SEO consultant has worked on similar projects and understands best practices for creating optimized content is essential. Ask what techniques they use, such as keyword research, meta tags, title tags, etc., so that you can be confident in their abilities.

          What kind of strategy do you employ for content optimization?

          Knowing which strategies a SEO consultant uses can give you insight into their process and how successful they may be at optimizing content. Questions could include whether or not they focus on social media promotion or link-building campaigns to increase visibility and engagement with users.

          Do you create original content or optimize existing material?

          Content creation involves researching topics related to your business and crafting unique pieces from scratch. Optimizing existing materials means tweaking already-created elements for better performance in search engine rankings. Knowing which option the SEO consultant prefers – or does both – will help ensure that all aspects of your project are handled professionally.

          What metrics do you use to measure success in SEO campaigns?

          When considering a potential SEO consultant, asking what metrics they use to measure campaign success is essential. Knowing the answer to this question can help you figure out if the SEO consultant is someone you want to work with or not. Here are some of the questions you should be asking about how an SEO expert measures success:

          First, ask which specific metrics they use for analysis and tracking. This includes keyword rankings, organic search visibility, website traffic, conversions, user engagement metrics such as time on site and pages per session, backlinks from other websites, etc. It’s also helpful to understand which tools your prospective SEO consultant uses for tracking these items so that you know what kind of data points will be available when assessing progress.

          Second, inquire about any benchmarks the SEO consultant sets before beginning your project. Both parties must have clear expectations going into a campaign to ensure everyone is working towards the same goal. Ensure these benchmarks are realistic and attainable within the agreed-upon timeline before signing a contract.

          Lastly, find out how often reports will be provided during your project and what information those reports contain beyond raw performance numbers. A great SEO consultant should provide detailed insights into why specific strategies worked better than others and offer suggestions for improvements moving forward based on current trends and best practices in the industry. Understanding exactly what type of feedback you’ll get throughout your campaign can make all the difference when identifying areas where further optimization might be necessary or desired goals met quickly and accurately.

          Investing time researching different SEO consultants pays off until finding one that meets all your needs; getting answers to these questions beforehand makes it much easier to select a provider who fits well within your budget while simultaneously delivering quality results!

          How do you ensure that SEO efforts align with user experience?

          When it comes to SEO, user experience should be top of mind. As a business owner looking to hire an SEO consultant, you want assurance that their strategies align with your customers’ needs and wants. Ask potential SEO consultants how they ensure maximum usability for end-users. Specifically, inquire about their approach to designing websites or developing content for SEO purposes.

          A good SEO consultant should have insight into an individual’s journey, from first finding the website in search engines to the checkout page – and everywhere else. They’ll know what information is necessary on each page and which elements are best suited for helping users navigate easily throughout the site. This could include anything from ensuring fast loading speeds to having clear calls-to-action at various stages of a customer’s journey.

          Ultimately, by understanding user behavior patterns and preferences, an experienced consultancy can create a unified strategy that boosts organic visibility and enhances the overall user experience. The result? An improved chance of converting visitors into paying customers who come back repeatedly!


          When hiring an SEO Consultant, it pays to be thorough. Asking the right questions can give you a better understanding of their expertise and how they plan on helping your business reach its goals. By asking these 15 questions, you should know if the SEO consultant fits you and your needs.

          To ensure the SEO consultant is experienced in your industry, ask them about previous websites they’ve optimized and what success metrics they use to measure results. Additionally, inquire about their approach to keyword research and content optimization, so you know exactly what strategies will be implemented. It is also essential to understand how the consultant stays current with current trends and any local SEO tactics they may utilize. Lastly, ensure their efforts align with user experience since this plays a significant role in search engine rankings.

          Overall, taking time to get answers to these critical questions before signing on with an SEO Consultant gives me greater peace of mind when making an informed decision. Doing my due diligence interviewing different competitors, SEO companies, agencies, and SEO clients helps ensure you get someone with the knowledge and skillset needed to produce successful outcomes for your website or business.

          With that said, schedule a free discovery call with me for an SEO analysis valued over $1000 of consulting hours. Let an award-winning SEO consultant show you how I can 10x your business with SEO!

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