Rank on Google. Get named by ChatGPT.
I’m Paul Andre de Vera, a marketing engineer and SEO & AI search consultant in Oakland with 20+ years in digital marketing. I measure where you show up on Google and in ChatGPT, Claude, Gemini and Perplexity, then I do the work to win the keywords and prompts your competitors own.
- 20+ years in digital marketing
- $500M+ yearly revenue driven by SEO for one B2B SaaS company
- Host of The SEO Video Show
Companies I’ve helped optimize
- Workday
- SAP
- SuccessFactors
- Stripe
- Anaplan
- DocSend
- SmartRecruiters
- Twingate
- Veem
- Hubilo
- Blue Sky Endurance
- Park Glenview Apartments
- Luxe Cruises
- Kriki AI
- Cora Systems
If AI tools recommend your competitors, you never get the click.
Buyers still search Google, but more of them ask ChatGPT, Claude, Gemini or Perplexity for a shortlist first. Most businesses have no idea what those answers say about them.
You can’t see AI visibility
Analytics doesn’t show which prompts mention you, which cite you as a source, or which name a competitor instead.
Competitors hold the gaps
There are keywords they rank for and you don’t. Every one is a buyer reading their page instead of yours.
Easy wins sit on page 2
Pages ranking in positions 4–20 often need a few fixes, not a rewrite, to start pulling real traffic.
How it works
- 1
Measure
I set up Google Analytics, Search Console and Bing Webmaster Tools, optimize your Google Business Profile, collect 3 weeks of data, and score where you stand in Google and AI search.
- 2
Execute every month
We pick your target keywords and AI prompts together, then I publish the content, fix technical issues, build internal links and promote it across social, press and directories myself.
- 3
Report and expand
You get a live task sheet, Zoom check-ins with me and a monthly report. Once a target hits page 1 or gets cited, we swap it for a new one and keep growing.
Start with the Foundation Audit
A complete picture of where you stand in Google and AI search, with a 90-day plan your team can act on. Delivered in about 4–5 weeks.
$2,000 flat fee, one time
Perfect for any company, and for marketing agencies that want an expert strategy for each client, white-labeled with their own logo and branding: the roadmap can be the whole campaign plan for an in-house team. Agency packs start at $1,400 per audit.
- Analytics & tracking setupGA4, Search Console, Bing Webmaster Tools, Tag Manager and an AI referral traffic segment.
- Baseline scorecardTraffic, rankings, indexing, authority, Core Web Vitals and an AI visibility score after 3 weeks of data.
- Competitor gap reportUp to 3 competitors: keywords they win that you don’t, with refresh or new-content recommendations.
- Quick-win reportKeywords in positions 4–20 with page-specific fixes, ranked by effort and upside.
- Keyword cannibalization reportPages on your site competing with each other for the same keywords, with a fix for each: consolidate, redirect, re-target or adjust internal links.
- Content pruning analysisIndexed pages reviewed for traffic, rankings, links and quality, with a keep, refresh, consolidate, noindex or remove recommendation for each.
- AI search analysisUp to 20 of your prompts tested across ChatGPT, Claude, Gemini, Perplexity and AI Overviews: who gets mentioned and cited.
- Technical SEO auditFull crawl, schema, mobile, speed and AI crawler access, with a prioritized fix list.
- Google Business ProfileYour profile optimized, or a new one created if you’re a local business without one.
- Strategy sessionA 60-minute walkthrough with your team and a 90-day roadmap.
Done-for-you campaigns
The Foundation Audit runs in month one, then I do the work myself every month. Pricing depends on how competitive search is in your industry.
Starter
- 5 content refreshes or new articles
- Internal linking strategy for every target
- Google Business Profile management & optimization
- Business directory submissions & citations
- 1 press release
- 5 short videos for social
- 15 optimized social posts with hashtags
- Monthly 30-minute Zoom check-in
- Project-management task sheet with start and completion dates
- Monthly report and live dashboard
Growth
Recommended- 10 content refreshes or new articles
- Internal linking strategy for every target
- Google Business Profile management & optimization
- Business directory submissions & citations
- 2 press releases
- 10 short videos for social
- 30 optimized social posts with hashtags
- 30-minute Zoom check-in every two weeks
- Project-management task sheet with start and completion dates
- Monthly report and live dashboard
Authority
- 20 content refreshes or new articles
- Internal linking strategy for every target
- Google Business Profile management & optimization
- Business directory submissions & citations
- 3 press releases
- 20 short videos for social
- 60 optimized social posts with hashtags
- Weekly 30-minute Zoom check-in
- Project-management task sheet with start and completion dates
- Monthly report and live dashboard
- Featured placements in “best of” lists
Every plan includes keyword and prompt targeting, content, technical fixes and reporting. See everything that’s included or price your plan.
I take pride in transparency and accountability
Every campaign includes a detailed project-management spreadsheet. Each task gets a start date and a completion date, so you can see what’s done, what’s in progress and what’s next any day you look, not just on report day.
- StarterMonthly 30-minute Zoom check-in
- Growth30-minute Zoom check-in every two weeks
- AuthorityWeekly 30-minute Zoom check-in
Every check-in is with me, and you get a monthly report and live dashboard on every plan.
| Task | Start | Completed | Status |
|---|---|---|---|
| Set up GA4, Search Console and Bing | Mar 3 | Mar 5 | Done |
| Fix redirects and add schema markup | Mar 6 | Mar 14 | Done |
| Refresh payroll guide for target keyword | Mar 10 | Mar 18 | Done |
| New article: payroll for startups | Mar 17 | – | In progress |
| Press release: product launch | Mar 24 | – | In progress |
| Re-test 10 AI prompts | Mar 28 | – | Scheduled |
Who I help
B2B SaaS
Pipeline from organic and AI search, the work I’m known for at Workday, SAP and Anaplan.
Enterprise teams
SEO governance, technical scale and reporting executives trust.
Startups
Search built into growth from day one, without hiring a full team.
Local businesses
Google Business Profile, citations and local pages that win the map pack.
Dental practices
New patients from “dentist near me” searches and AI recommendations.
Law firms
Practice-area pages and local visibility in one of search’s toughest markets.
Marketing agencies
White-label SEO and AI search audits with your logo and brand colors, in packs of 5, 10 or 20.
Estimate your price
Pick your industry, plan and commitment. Longer terms save up to 20% and can include a free website redesign.
See everything that’s included
Once a keyword reaches page 1 or a prompt starts citing you, we can swap it for a new target. Rankings and AI citations can change month to month as competitors respond, so I keep monitoring every target we’ve won and bring it back into the plan if it slips.
Book a strategy callEstimate only. Final pricing is confirmed after reviewing your target keywords.
You work with me, not a junior account manager
I’m a marketing engineer with 20+ years in digital marketing, much of it leading search for enterprise SaaS companies like Workday, SAP and Anaplan. I do all of the work myself, from strategy and content to technical fixes and every check-in meeting, so each campaign runs exactly the way I would run it.
- SEO Video Show hostHost and producer of The SEO Video Show on YouTube.
- Conference speakerSpeaks at digital marketing events, shows and podcasts.
- Published authorContributing author to Majestic’s “SEO in 2022,” “SEO in 2023,” “SEO in 2024” and “SEO in 2025.”
- AI search tool builderFounder of AEO.so, QueryFanOuts.com, SearchQualityGrader.com and ShareOfAnswer.is.
Free AI search tools I built
Four free tools any business can use right now to see and improve how it shows up in AI search.
AEO.so
A knowledge base of 134 expert-validated tactics for answer engine optimization and AI search visibility.
QueryFanOuts.com
Upload your Search Console queries and see the sub-questions AI search engines break them into, with content gaps to fill.
SearchQualityGrader.com
Paste in your content and get a quality score modeled on Google’s Search Quality Rater Guidelines, plus prioritized fixes.
ShareOfAnswer.is
Run a prompt five times in Google AI Overviews and get a score for how often your brand is mentioned or cited.
What clients and colleagues say
Paul Andre was the first and still one of the best SEO managers who’s skilled at his job. His personable skills speak highly as a teammate. His achievements include creating an SEO strategy that ranked the keyword “HRIS” from position 89 to position 5 on Google in less than 45 days, and also ranked 98% of all cloud-related keywords on the first page of Google with SEO. I’d highly recommend Paul Andre!
Digital Web Data Analyst, SAP
Dre is knowledgeable and experienced in SEO, but what makes him really stand out is his willingness and enthusiasm to make SEO accessible to all. When I took on an initiative to create SEO-driven content, I knew partnering with Dre would help to ensure its success. His SEO expertise gave the content the boost it needed to rank on page one or within striking distance on search engine results pages. Simply put, Dre is an inspiring team player.
Sr. Mgr. Content Marketing, Workday
Dre understands the flow of traffic like few people on earth. He’s an internet pioneer. My go-to authority on SEO. I greatly enjoyed our time working together at SmartRecruiters. Learned a ton. And our marketing consulting work together helped get my company off the ground. If you get the opportunity to work with Dre, your traffic won’t just multiply, you’ll get to spend time with someone who has unyielding positivity and a good sense of humor.
Founder & CEO, HackerNoon
Of all the managers and team leads I’ve worked under, I can honestly say Paul Andre de Vera, Dre, is by far the most inspirational, empathetic, and creative of them. Walking into work was always an enjoyable experience; I felt the most challenged yet most encouraged. There was support: someone I could turn to if I needed help, both on a personal as well as a professional level.
Sr. Mgr. of Web Development, Anaplan
I’ve been a HUGE fan of The SEO Video Show for quite some time and when Dre asked me to come on the show, I was absolutely ecstatic! Not only does he have the knowledge and the skills of an outstanding SEO himself, but the quality of the SEO Video Show is also beyond anything else in the industry. Dre is incredibly professional and awesome to work with. Would 100% recommend it!
SEO Strategist, Session Media
Questions
How soon will I see results?
Quick wins on pages already ranking can move within weeks. Most SEO and AI visibility gains build over 3–6 months, which is why campaigns start with a 3-month minimum.
Do you guarantee rankings or AI citations?
No one can honestly guarantee them. I commit to the deliverables in your plan and report on exactly where you show up every month.
What’s the difference between keywords and AI prompts?
Keywords are what people type into Google; I track and improve your rankings for them. AI prompts are questions people ask tools like ChatGPT, Claude, Gemini and Perplexity; I track whether the answers mention or cite you. Learn more about AI search optimization.
Why does the price depend on my industry?
Some industries are far more competitive in search. Pricing follows your industry’s average cost per click, so you pay in line with the value of the traffic you’re competing for.
What happens when we hit page 1 or get cited?
We can swap that target for a new one. Wins can be lost as competitors respond, so I keep monitoring every target we’ve won and bring it back into the plan if it slips.
Is Google Business Profile management included?
Yes, with every package. I optimize and manage your existing profile, and if you’re a local business without one, I’ll create it for you.
How does the free website redesign work?
Pay for 6 months upfront or sign any 12-month plan and I redesign your website, fully optimized for SEO and AI search. Hosting is not included.
How will I know what you’re working on?
I take pride in transparency and accountability. Every campaign includes a project-management spreadsheet listing every task with its start date and completion date. You also get 30-minute Zoom check-ins with me (monthly on Starter, every two weeks on Growth, weekly on Authority) and a monthly report.
Who does the work on my campaign?
I do, all of it. Every strategy, piece of content, technical fix and check-in meeting is handled by me personally, with no junior staff, outsourcing or hand-offs. I take pride in my work, and doing it myself is how I make sure every campaign is executed and optimized exactly the way I want.
Can we meet in person?
I’m based in Oakland in the San Francisco Bay Area and always up for meeting over coffee. Remote clients get the same attention over video.
Can I cancel?
After your minimum term, plans continue month-to-month and you can cancel with 30 days’ written notice.
Find out where you stand.
Tell me what you want to be found for. Before our call, I’ll check your site, a few competitors and the prompts your buyers ask, so we spend the time on where your gaps are.