Why law firm SEO is worth it
Attorneys and legal services have the highest average cost per click of any general industry in the 2026 WordStream benchmarks, at $9.87. Every potential client you win organically is one you don’t pay for click by click, and AI assistants are now a common first stop for people looking for a lawyer.
What I do for law firms
- Practice-area pages that answer real client questions for each service and location.
- Google Business Profile management for each office.
- Legal directory citations with consistent firm details.
- Attorney profiles with credentials, bar admissions and experience that build trust with Google and clients.
- AI visibility: tracking whether AI tools recommend your firm for prompts like “best employment lawyer in Oakland.”
- Compliance-aware content reviewed with your team before publishing.
Pricing for law firms
Plans follow legal’s average cost per click, with the 10% local services discount applied: Starter starts at about $2,221/month. See your estimate, or read about local SEO.
Frequently asked questions
Do you work with solo attorneys?
Yes. The Starter plan with 5 keywords and 5 AI prompts a month fits many solo and small firms.
Can you handle multiple practice areas?
Yes. I prioritize the practice areas with the most value and expand as targets are won.
Will content follow bar advertising rules?
Content is reviewed with your team before publishing, and you have final approval.
Find out where you stand in Google and AI search
Book a free 25-minute strategy call. I’ll review your site, a few competitors and the prompts your buyers ask before we talk.