My story
I’ve led and advised SEO for companies including Workday, SAP, SuccessFactors, Stripe, Anaplan, DocSend, SmartRecruiters, Twingate, Veem and Hubilo, and for clients such as Blue Sky Endurance, Park Glenview Apartments, Luxe Cruises, Kriki AI and Cora Systems. At one B2B SaaS company, SEO drove over $500M in yearly revenue. At SAP, a strategy I built moved “HRIS” from position 89 to position 5 on Google in under 45 days.
Beyond SEO, I’ve managed over $25M in PPC, display, influencer and video spend, which is why I treat organic search as a revenue channel, not a traffic report.
Today I help businesses of every size win both Google rankings and AI answers. I founded four free tools to make that easier: AEO.so, QueryFanOuts.com, SearchQualityGrader.com and ShareOfAnswer.is.
Speaker, host and author
- Host and producer of The SEO Video Show on YouTube, plus the SEO Video Show podcast.
- Speaker at live and virtual digital marketing conferences, shows and podcasts. Watch my appearances.
- Contributing author to Majestic’s “SEO in 2022,” “SEO in 2023,” “SEO in 2024” and “SEO in 2025.”
How I work
- Transparent. SEO can feel like a black box. I explain what I’m doing, why, and what the data shows, including when something isn’t working.
- Responsible. White-hat methods only. No fake reviews, link schemes or promises nobody can keep.
- Hands-on. I do all of the work myself. No junior staff or outsourcing: every strategy, optimization and check-in meeting is mine, so each campaign is executed exactly the way I want.
- Accessible. I want SEO to make sense to everyone on your team, not just specialists.
Work with me
Start with the $2,000 Foundation Audit, explore AI search optimization, or see how I help B2B SaaS, enterprise, startup and local businesses. I’m always up for coffee in the Bay Area.
Find out where you stand in Google and AI search
Book a free 25-minute strategy call. I’ll review your site, a few competitors and the prompts your buyers ask before we talk.