I was born and raised in the Bay Area, California and had a diverse upbringing that allowed me to explore my interests and try different careers. My entrepreneurship started in grade school where I sold sports cards and comics. I embraced technology early on, became a frequent AOL user, and by 1997 I started building websites in high school.
I went to college and graduated with a Bachelor of Arts degree in multimedia, design, and photography. I have always had an entrepreneurial spirit, so I started a subscription-based content business and dabbled in SEO, domain buying, and affiliate marketing right out of college.
I got my first corporate job in 2006 as a web developer and SEO in the music industry. This led to a side hustle as a nightclub promoter and nightlife photographer in the San Francisco Bay Area, where I would rank for search terms like “san francisco parties” and “san francisco nightlife .” With the newfound following, I launched a streetwear business with my brother on Telegraph Ave, Berkeley CA called Filthy Dripped. At the time, I was ranking #1 for the keyword “streetwear” which led to an insane amount of business. The store became a brand and was sold in over 200 locations worldwide. I later opened up a ramen restaurant next door called So Oishi and ranked for keywords like “berkeley ramen restaurant” and “bay area ramen burgers.”
By 2011, my journey as a B2B SaaS marketer began at SuccessFactors (acquired by SAP). At SuccessFactors, I ranked on the first page for 90% of our target keywords. I heard a lot about the cool perks at startups, so I decided to check out the startup scene and went on to work at SmartRecruiters and Anaplan. At Anaplan, I took on a more general digital marketing role that included: SEO, SEM, ABM, display advertising, and managed the web marketing team. I got recruited by a company named Workday in 2017. At Workday, I achieved the best SEO results in my career. I won the Best International SEO Award from Brightedge Share19. And, I generated over $500 million in revenue from SEO for the company in 2021.
A few of my recent SEO wins include first-page rankings for keywords like “eSignature”, “VPN alternative,” and multiple “(city) airport parking.” I’ve consulted with non-competing companies as a side hustle and enjoy the different industries and challenges it brought me as an SEO. I am excited to take this side hustle to the next level!
Thank you for reading my story, and I look forward to helping you grow your business and drive more revenue!