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10 benefits of hiring an SEO consultant vs an in-house SEO expert

Business consultation team for marketing success

Is your headcount budget limited in hiring a full-time in-house seasoned SEO expert? Use allocated paid media spending to get a higher return on investment than any other marketing channel by hiring an SEO consultant! Hiring an SEO consultant offers many advantages over hiring an in-house employee:


Hiring an SEO consultant is often more cost-effective than hiring an in-house employee, as consultants only charge for their time and expertise and do not require benefits or other expenses.

Industry Expertise:

An experienced SEO consultant has a wealth of knowledge and experience in the industry and can provide valuable insights and strategies to help your business achieve its goals.

Up-to-date Knowledge:

SEO is constantly evolving. A consultant will likely be up-to-date with the latest industry trends and best practices, whereas an in-house employee may not have the bandwidth to keep up with  become outdated.


An SEO consultant can bring an outside perspective to your marketing strategy and provide an unbiased assessment of your current approach, whereas an in-house employee may be biased toward company policies.


SEO consultants can be hired on an as-needed basis, allowing you to scale your efforts up or down depending on your business needs without the commitment of hiring a full-time employee.

Specific Skills:

SEO consultants often specialize in specific areas of SEO, such as technical SEO or link building, and can provide in-depth expertise in these areas.

Network and Relationships:

An experienced SEO consultant has a network of contacts and relationships within the industry, which can provide valuable connections and resources for your business.

Reduced Risk:

By hiring a consultant, you can reduce the risk of making costly mistakes, as they have the expertise to implement strategies that have proven to be effective.

Increased Efficiency:

A consultant can work more efficiently and effectively than an in-house employee, as they have the tools and resources to get the job done quickly and accurately.

Focus on Core Business:

By outsourcing your SEO efforts, you can free up time and resources to focus on your core business operations, allowing you to achieve better results and growth for your company.

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